When choosing an email marketing platform, pricing is one of the most important factors businesses consider. MailerLite, known for its simplicity, powerful features, and affordability, has positioned itself as a top choice for startups, entrepreneurs, and growing businesses worldwide. In this detailed guide, we break down MailerLite pricing in 2025, compare plans, highlight key features, and help you determine the best option for your business.
Overview of MailerLite Pricing
MailerLite offers a free plan and several tiered paid plans that scale based on the number of subscribers in your list. The platform focuses on transparent pricing without hidden fees, allowing businesses to easily calculate costs before subscribing.
- Free Plan – Best for beginners with smaller email lists.
- Growing Business Plan – Ideal for businesses scaling their email marketing campaigns.
- Advanced Plan – Designed for enterprises and agencies that need premium functionality.
MailerLite Free Plan
The free plan is perfect for freelancers, small business owners, and creators who want to test email marketing without financial commitment.
Features of MailerLite Free Plan:
- Up to 1,000 subscribers
- 12,000 monthly emails
- Drag-and-drop editor for creating professional campaigns
- Access to email automation tools
- Landing pages & websites with basic templates
- Signup forms & popups
- Basic reporting & analytics
The free plan gives businesses enough tools to start building and nurturing their audience while learning the fundamentals of email marketing.
MailerLite Growing Business Plan
The Growing Business plan is the most popular option, designed for businesses ready to expand their campaigns with more advanced features.
Pricing (as of 2025):
- Starts at $10/month for up to 500 subscribers
- Increases as your subscriber list grows
Key Features:
- Unlimited monthly emails
- Advanced automation workflows
- Sell digital products & subscriptions
- Remove MailerLite logo from emails and landing pages
- 24/7 live chat & email support
- Enhanced website builder with unlimited templates
- Custom domains for professional branding
This plan offers incredible value for businesses aiming to scale their marketing and create professional, branded experiences for their audience.
MailerLite Advanced Plan
The Advanced plan is tailored for enterprises, large businesses, and agencies that need comprehensive tools and premium features.
Pricing (as of 2025):
- Starts at $21/month for up to 500 subscribers
- Adjusts based on subscriber count
Features of MailerLite Advanced Plan:
- Everything in the Growing Business Plan, plus:
- Facebook integration for ad targeting
- Advanced subscriber management
- Multiple automation triggers
- Promotion pop-ups & advanced segmentation
- Dedicated IP option for improved deliverability
- Priority customer support
This plan is designed for marketers who need maximum control, precision, and integrations to optimize their campaigns at scale.
MailerLite Enterprise Solutions
For businesses with 100,000+ subscribers, MailerLite offers custom enterprise pricing. These solutions come with:
- Tailored onboarding support
- Dedicated account manager
- Custom integrations
- High-volume sending capacity
- API access for large-scale automations
Enterprises benefit from personalized assistance, ensuring smooth campaigns with exceptional deliverability rates.
MailerLite Pricing Comparison Table
| Plan | Subscribers | Monthly Emails | Pricing (Starting at) | Best For |
|---|---|---|---|---|
| Free Plan | 1,000 | 12,000 | $0 | Beginners, startups |
| Growing Business Plan | 500+ | Unlimited | $10/month | Small to mid-sized businesses |
| Advanced Plan | 500+ | Unlimited | $21/month | Large businesses, agencies |
| Enterprise | 100,000+ | Custom | Custom pricing | High-volume enterprises |
How MailerLite Compares to Competitors
When analyzing MailerLite pricing against competitors like Mailchimp, ConvertKit, and ActiveCampaign, it consistently stands out for affordability and feature accessibility.
- Mailchimp offers fewer features in its free plan compared to MailerLite.
- ConvertKit is more expensive at similar subscriber counts.
- ActiveCampaign provides advanced features but at a significantly higher cost.
This makes MailerLite one of the most cost-effective options for businesses that value both simplicity and robust tools.
Which MailerLite Plan is Right for You?
Choosing the right plan depends on your business size, growth goals, and marketing strategy:
- Freelancers/Creators – Start with the Free Plan to explore features.
- Small Businesses – Upgrade to the Growing Business Plan for branding and automation tools.
- Agencies/Enterprises – Go for the Advanced or Enterprise Plans for scalability and advanced integrations.
By aligning your plan with your growth stage, you ensure that you maximize ROI without overpaying.
Additional Costs to Consider
While MailerLite pricing is transparent, businesses should consider potential add-ons or third-party integrations that may add costs:
- Dedicated IP address for higher deliverability (Enterprise/Advanced plans).
- Custom domains if not already owned.
- External integrations like e-commerce platforms or CRM systems.
However, most businesses find MailerLite’s built-in features sufficient without the need for costly add-ons.
Why Choose MailerLite for Your Email Marketing?
Beyond competitive pricing, MailerLite offers several benefits:
- Ease of use with a simple, intuitive interface
- Powerful automation that rivals more expensive tools
- Excellent deliverability rates ensuring emails reach inboxes
- Scalable plans that grow with your business
- Dedicated customer support available 24/7
MailerLite provides a balance of affordability, flexibility, and power—making it one of the top email marketing solutions in 2025.
Final Thoughts on MailerLite Pricing
Whether you are a freelancer, small business owner, or enterprise, MailerLite offers one of the best value-for-money pricing structures in the email marketing industry. With transparent costs, robust features, and scalable plans, businesses can confidently invest in their growth without breaking their budget.
If you’re looking for a platform that combines affordability, ease of use, and powerful marketing features, MailerLite should be at the top of your list.
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August 26, 2025 at 1:04 pm